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Pho Bo (Vietnam): United Kingdom vs Thailand
Sources: chain weekly flyers; government food price indexes (US BLS, Statistics Korea, INE, ONS, StatCan, ABS, INEGI); manual in-store spot checks. Thailand prices are modelled estimates of typical 2026 Bangkok shelf prices and have not yet been verified in store. Methodology →
United Kingdom
Tesco
Ingredients£11.47
Gas / water / oil£1.38
Total cost£12.85
Per serving£4.28
Delivery (avg)£13.00
Calories1,239 kcal
Protein79.9 g
Cost / 1 g protein£0.05
Thailand
Lotus's
Ingredients฿282.70
Gas / water / oil฿29.48
Total cost฿312.18
Per serving฿104.06
Delivery (avg)฿180.00
Calories1,239 kcal
Protein79.9 g
Cost / 1 g protein฿1.30
Per serving, Pho Bo (Vietnam) runs about 83% more expensive in United Kingdom than in Thailand. The single biggest driver of that gap is Beef brisket, which is priced noticeably higher in United Kingdom — it accounts for roughly 85% of the total difference. If price is all that matters to you, cook it in Thailand — the gap is too large to shrug off.