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Pho Bo (Vietnam): South Korea vs Thailand
Sources: chain weekly flyers; government food price indexes (US BLS, Statistics Korea, INE, ONS, StatCan, ABS, INEGI); manual in-store spot checks. Thailand prices are modelled estimates of typical 2026 Bangkok shelf prices and have not yet been verified in store. Methodology →
South Korea
E-mart
Ingredients₩28,685
Gas / water / oil₩1,072
Total cost₩29,757
Per serving₩9,919
Delivery (avg)₩13,000
Calories1,239 kcal
Protein79.9 g
Cost / 1 g protein₩124
Thailand
Lotus's
Ingredients฿282.70
Gas / water / oil฿29.48
Total cost฿312.18
Per serving฿104.06
Delivery (avg)฿180.00
Calories1,239 kcal
Protein79.9 g
Cost / 1 g protein฿1.30
Per serving, Pho Bo (Vietnam) runs about 147% more expensive in South Korea than in Thailand. The single biggest driver of that gap is Beef brisket, which is priced noticeably higher in South Korea — it accounts for roughly 100% of the total difference. If price is all that matters to you, cook it in Thailand — the gap is too large to shrug off.