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Pho Bo (Vietnam): United States vs Thailand
Sources: chain weekly flyers; government food price indexes (US BLS, Statistics Korea, INE, ONS, StatCan, ABS, INEGI); manual in-store spot checks. Thailand prices are modelled estimates of typical 2026 Bangkok shelf prices and have not yet been verified in store. Methodology →
United States
Walmart
Ingredients$11.39
Gas / water / oil$0.88
Total cost$12.28
Per serving$4.09
Delivery (avg)$17.00
Calories1,239 kcal
Protein79.9 g
Cost / 1 g protein$0.05
Thailand
Lotus's
Ingredients฿282.70
Gas / water / oil฿29.48
Total cost฿312.18
Per serving฿104.06
Delivery (avg)฿180.00
Calories1,239 kcal
Protein79.9 g
Cost / 1 g protein฿1.30
Per serving, Pho Bo (Vietnam) runs about 38% more expensive in United States than in Thailand. The single biggest driver of that gap is Rice noodle (pho), which is priced noticeably higher in United States — it accounts for roughly 80% of the total difference. Thailand still holds a real edge, but home-cooking beats delivery in both countries either way.